Design Elements a Graphic Style Manual 2nd Edition Pdf
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Has really good informations and it's very useful
Uses some already made designs as case studies to further explain thing- which I really liked.
My only bad thing about it is the layout
This is more of an overview of styles and layouts than an in-depth manual or textbook. You might enjoy this book if you are interested in learning a bit about the a
I agree with the many other reviewers that mention the layout of this book as problematic. The distracting layout makes it difficult to follow through the text and photos, and I found I could only read a few pages at a time. There are still some bits in this book that I enjoyed reading, especially the parts about text and text layout.This is more of an overview of styles and layouts than an in-depth manual or textbook. You might enjoy this book if you are interested in learning a bit about the art of design. If you are an art or design student or professional, there's probably nothing new for you here.
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I'm not sure Samara's saying anything, but I'll give him the benefit of the doubt and assume that he's saying that the key to graphic design is balancing static with dynamic, integration with variation, reliability with surprise. Because his exploration of this balance has given me a little to think about in relation to a current project, I'll give this book two stars. Otherwise it would merit only one.
Samara begins by writing th
If you have nothing new to say, you shouldn't write a book on it.I'm not sure Samara's saying anything, but I'll give him the benefit of the doubt and assume that he's saying that the key to graphic design is balancing static with dynamic, integration with variation, reliability with surprise. Because his exploration of this balance has given me a little to think about in relation to a current project, I'll give this book two stars. Otherwise it would merit only one.
Samara begins by writing that graphic design is about communicating — not decorating — yet throughout the book, the examples he gives are largely decorative, and his written communication is through tidbits of cramped, dry text that put me to sleep (literally) multiple times. "An image cropped into a rectangle presents three options: the type might be enclosed within the image; the type might be outside, or adjacent to the image; or the type might cross the image."
He writes that the text plays as large a role as the image, but he doesn't listen to his own advice. He advocates for the importance of paying attention to minor graphical details, yet leaves a dozen typos throughout his own published work.
Some things the book says are:
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* Creating ambiguity (such as ambiguity between what's foreground and what's background) creates an unresolved tension in the viewer, stimulating interest if used well and anxiety if used to excess.
* Rather than having a clear symmetry or balance, presenting forms and spaces with dynamic relations between them is more likely to engage the viewer's attention.
* The weight and tracking of letters looks best when there is a regular alternation of ink and background.
* When printing light text on a dark background, it's necessary to adjust the weight and size of font to account for bleeding shrinking rather than enlarging the letters.
* A line length of 50-80 characters is optimal for extended reading.
* "Supersign" is a term for a visual sign with several layers of meaning, an iconographic pun.
* When two images are placed next to each other, people will visualize a story connecting them, regardless of whether such a connection actually exists.
* Text and image can be integrated in various ways, one of the most effective of which is by using a silhouetted image to break free of the textual grid.
* When creating a series of works, a grid can unify them, but it shouldn't be followed too closely or else it will sap the energy from the display.
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"Rules can be broken - but never ignored. - David Jury [Typography; author of About Face]"
A design rule book - with perspective."Rules can be broken - but never ignored. - David Jury [Typography; author of About Face]"
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Design Elements a Graphic Style Manual 2nd Edition Pdf
Source: https://www.goodreads.com/book/show/44738.Design_Elements
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